Edita Group divests publishing rights for primary school learning materials

Edita Group has divested the publishing rights to primary school learning materials from its subsidiary, Edita Oppiminen Oy, to Eläköön Oppiminen Oy.

Earlier in January, Edita Group announced the sale of publishing rights for secondary and vocational education learning materials to a new owner. With today’s announcement, a new owner has also been secured for primary school learning materials. The decision aligns with Edita Group’s earlier resolution to discontinue the learning materials business of Edita Oppiminen Oy.

Going forward, Eläköön Oppiminen Oy will oversee the publishing of the acquired primary school learning materials. Reena Linna, Managing Director of Eläköön Oppiminen Oy, previously served as the business manager for Edita Oppiminen’s primary school business and was instrumental in developing the Eläköön! learning materials concept.

“We are delighted that the Eläköön! learning materials will continue under new ownership. As the concept’s original developer, Reena Linna is undoubtedly the ideal person to further enhance these materials. I extend my best wishes to the Eläköön! concept, which has been well received in the market and has received excellent feedback,” says Kristiina Kujala, CEO of Edita Group Plc.

“I strongly believe there is both room and demand for an integrated solution where learning materials holistically support primary school education. Eläköön Oppiminen Oy is committed to continuing the story of the Eläköön! learning materials, originally developed by Edita Oppiminen,” says Reena Linna, Managing Director of Eläköön Oppiminen Oy.

For further information, please contact:

Kristiina Kujala
CEO, Edita Group Plc
+358 40 0761 752
kristiina.kujala@editagroup.com

Reena Linna
Managing Director, Eläköön Oppiminen Oy
+358 40 628 3212
reena.linna@elakoonoppiminen.fi